“French soccer within the Huge 4? This Thursday morning was the topic of Vincent Labron’s speech as a part of the Demain Le Sport competition organized by the workforceand France Data and France Tv.
On the heart of his demonstration, the President of the French Soccer League (LFP) introduced a very awaited date, the launch of the subsequent name for bids for broadcasting rights to Ligue 1 broadcasting rights, for the 2024-2028 cycle. The latter will happen within the fall of 2023.confirmed.
“The concept is to professionalize us as an organization in any respect ranges”
To efficiently re-evaluate the present contract quantity (624 million euros per season paid by Amazon, Canal + and Free), after the failure of Mediapro (which promised greater than 800 million euros alone) through the 2020-2021 season, Labrune is counting particularly within the subsidiary’s buying and selling firm. LFP, which was launched final spring, with the CVC Funding Fund as its “energetic” financial companion (it owns 13% of the shares for 1.5 billion euros) and strategist.
“The aim is to inject liquidity, however above all to keep up our aggressive edge, The previous head of OM defined. The concept is to professionalize us as an organization in any respect ranges, because of the assist of a reference companion who, along with the contribution of liquidity, ought to permit us to cross a coaching course and speed up the expansion of our revenue by implementing new strategies that ought to make higher use of our property sooner or later. »
Neymar, Lionel Messi and Kylian Mbappe throughout Paris Saint-Germain’s victory over Montpellier on August 13 (5-2). (En. Luttiau/Group)
Nevertheless, the latter are already quite a few, in line with the top of the affiliation, who, in flip, quotes: “ The French title holder of the World Championship for Sports activities No. 1 on this planet “And the “Ligue 1’s platform for world stars, whether or not it is Messi, Neymar or our nationwide icon Kylian Mbappe whom I heartily thank for staying at L1”And the “Implausible stadiums renovated for Euro 2016”And the Tier 1 Buyers Who Acquired Our Main Golf equipment, particularly “From Qatar to Paris Saint-Germain, a terrific alternative that we can’t underestimate in any method”.
Worldwide Income, Fantasy League, NFT, OTT Channel: Labrune’s Priorities
For Vincent Labrune, the attract of Ligue 1 will finish exactly with “Potential to create a bunch of 5-6 efficiency golf equipment round PSG” and for “To provide power to European groups to achieve success in Europe.” Along with native rights, “Worldwide income development is a prime precedence in our gross sales marketing strategy, He insisted. By considerably growing our worldwide income, we can appeal to extra expertise and hold our expertise for longer at house. » At the moment, the worldwide rights contract (2018-2024) brings about 80 million euros yearly to the French League, in contrast, for instance, to 10 occasions extra within the Spanish League.
So as to higher improve the Ligue 1 scene, Vincent Labrune additionally intends to include extra “Technological innovation in sports activities consumption”of his sport, with “Sports activities and Leisure”. “Digital know-how can be a cornerstone of our technique, as we put followers at its core, Identifies. To take action, we can be launching an bold Fantasy Competitors within the coming weeks, in addition to our personal NFT Present. Above all, we’ll quickly launch our OTT channel. » A undertaking was began by his predecessor, Didier Coelho, on the time referred to as “My Ligue 1”, which had by no means earlier than seen the sunshine of day … Vincent Labron added that it could definitely be obligatory “Dustling and rebranding the Ligue 1 model”with out saying extra.
If the present head of the LFP positions France as Fifth European nationIt shows ambition “Inside 5 years of not taking fourth place, however on the European podium, each when it comes to sporting outcomes and revenue”. See you within the fall of 2023 for the primary solutions.