Evidently Keanu Reeves could have modified his thoughts about NFTs. In December, the actor burst into laughter after my colleague Alex Heath requested him in regards to the concept of digital shortage and digital collectibles. Reeves famous that digital gadgets could be simply reproduced.
Now, nonetheless, he participates in a Non-Fungible Labs venture, the place he acts as an advisor to a program referred to as the Futureverse Basis, which goals to “enhance the digital and bodily worlds by way of the help of numerous artists and artistic communities”. In keeping with The Hollywood Reporterintroducing conventional artists to NFTs and funding their efforts.
The artwork connection right here is not precisely a shock — Reeves’ companion, Alexandra Grant, is a prolific artist whose work has been featured in quite a few displays, in accordance with her web site. She’s additionally an advisor to the muse and he or she’s featured in a video launched by Non-Fungible Labs saying and explaining the initiative.
In that video, Grant talks about how NFTs can be utilized to deliver artists into “a brand new doable financial system.” That ties in effectively with what the Futureverse Basis web site describes as its mission: to construct “a metaverse that everybody can entry and create in an open, wealthy and numerous world.” Nonetheless, the muse’s first charity grant appeared to deal with the bodily world slightly than the metaverse: artwork historian Nana Oforiatta Ayim was awarded 100,000 euros to assist her curate Ghana’s exhibit at a global artwork exhibition in Venice. (Simply to be clear, I feel that feels like a reasonably admirable donation.)
In a press launch from the Futureverse Basis, Grant calls it “some of the thrilling tasks I’ve labored on” and says she appears ahead to “inventing a brand new mannequin for arts philanthropy.” In the meantime, Reeves’ assertion reads a bit extra generically:
I’m honored to affix the efforts of Non-Fungible Labs in partnership with Alexandra Grant for the Futureverse Basis’s extraordinary program and alternative, supporting artists and creators worldwide.
Nonetheless, it is fairly an evolution to companion with an NFT venture as an advisor to his charitable basis, which explicitly goals to get artists into the metaverse, laughing at the concept NFTs could possibly be helpful. Non-Fungible Labs has commented considerably on the video of Reeves laughing on the concept of NFTs, that somebody posted in response to the Futureverse Basis’s announcement on Twitter, together with the query, “Has he modified his thoughts about NFTs?” The company responded “greater than an NFT.”